KT&G targets Central Asia with launch of FLEX in Kazakhstan

The Korea Times - Nov 9, 2026

KT&G, Korea’s leading tobacco maker, is expanding its next-generation product footprint in Central Asia by launching its FLEX heated tobacco device and FAIIM sticks in Kazakhstan. The Korean tobacco company said it introduced the products in October, marking its direct entry into Kazakhstan's heated tobacco market. FLEX and FAIIM are locally branded versions of KT&G's lil AIBLE device and AIIM tobacco sticks, which are already sold in Korea, adapted for the local market. The products are initially available only in Almaty, Kazakhstan's largest city, with KT&G planning to expand distribution channels gradually. The company is also operating a FLEX flagship store at Forum Mall, a major shopping center in Almaty, to strengthen its connection with local consumers. The store will offer brand information, customer consultations and other services designed to help consumers better understand the products and experience the brand. The launch forms part of KT&G's broader strategy to expand its next-generation products (NGP) business internationally after establishing an independent commercializat

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