China's 'mala' sauce breaks Korea's culinary boundaries

"Mala" is enchanting Korean palates across the domestic food industry. The tongue-numbingly spicy seasoning that is a traditional favorite in China's Sichuan province has become a popular ingredient for dishes beyond just Chinese cuisine, spreading to Korean and Western dishes in both the dine-in and takeout scenes. Since its introduction to Korea in the early 2010s, the popularity of mala among Korean consumers began to grow more widespread in 2018, and has been on a consistent rise since. At Google Trends, online searches for “malatang" (mala-based hot pot) this month jumped 350 percent from 2022, while "mala rosé" (mala and creamy tomato sauce) jumped 250 percent during the same period. Korean's frenzy over mala has been evident in the country's dine-in landscape as well. Tanghuo Kungfu, the largest Korean malatang franchise, posted sales of 25.5 billion won ($19 million) last year, nearly tripling from 2022. Chunli Malatang enjoyed a sales increase of 134 percent from 2023, while Lahongbang saw a 32 percent rise from the previous year. This year, McDonald’s Korea, Binggrae, Otok