Bibigo expands gimbap distribution across major US supermarkets

Bibigo, the flagship consumer food brand of CJ CheilJedang, is expanding distribution of its frozen gimbap (seaweed rice roll) across major U.S. supermarkets, capitalizing on surging demand for convenient Korean meals. CJ CheilJedang said Thursday that sales of Bibigo gimbap in the United States rose 59 percent during the January-July period from a year earlier, as its retail footprint more than doubled. The frozen gimbap became available at Kroger in December 2024 and has since expanded to 10 mainstream retail chains, including Albertsons, Food Lion, Cub and Meijer. The number of stores selling Bibigo gimbap has reached 4,734, up 145 percent from 1,924 stores last year, according to CJ CheilJedang. The company said it sees room for gimbap to follow the path of dumplings, which moved from an unfamiliar food into everyday American dining. Gimbap’s portability could also work in its favor, as U.S. consumers are accustomed to foods such as sandwiches and burritos that can be eaten without utensils. CJ CheilJedang said Bibigo gimbap contains 12 grams of plant-based protein, positioning it as